Punch Taverns

Perspektiv has developed a website to support Punch Taverns' two-stage World Cup promotion in association with a leading high street betting office. The website was designed to deliver an online mechanism to communicate both phases of the promotion - a pre-World Cup ‘Goalden Ticket’ prize draw, to ensure Punch Taverns pubs are the venue of choice to watch the matches; and a scratch card competition, running throughout the tournament to retain customers. The site is vibrant and easy to navigate, allowing visitors to search for participating pubs in their local area and browse pub homepages.

Visitors had until 30th May to register to get their personalised 'Goalden Ticket', which was constructed dynamically based on data provided by the customer and broadcast directly from the integrated email system. The website was then totally re-skinned to support the scratch card phase of the campaign, in partnership with a leading high street betting office. Registered guests were then entered into Punch’s Email Club, to receive exclusive ongoing offers and updates from their local pub. The website played an important part in pulling the whole campaign together as well as integrating with all in-pub literature.  

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